Research-led consultancy
for healthcare,service design and strategic representation

PR Clef combines UX research, strategic insight, and patient advocacy to support organisationsacross healthcare, public services, and emerging sectors.

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What I do

I work through listening, analysis, and collaboration - turning insight into meaningful and ethical outcomes.

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International Healthcare & Patient Experience

Cross-border healthcare guidance
informed by research, ethics, and
UK system understanding.

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UX Research &
Strategic Insight

Qualitative research that informs
service, communication, and
positioning decisions.

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Representation &
Partnerships

Strategic support for organisations
building visibility, trust,
and connections in the UK.

How I work

PR Clef is led by Edibe Betul Karbay Cilli, PhD.
I work as a researcher and strategist across UX research, service design, and communication.

My work is grounded in research, context, and careful listening, focusing on how people experience systems and how those insights can be translated into clear and responsible strategic direction.